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Focused commercial offers · Deeper technical capability

Start with a defined business problem.

Each offer has a clear starting scope, practical deliverables and honest boundaries. When the problem needs deeper engineering or software delivery, that work is assessed and scoped separately.

01Analytics & Tracking Audit

Find where confidence in measurement is being lost.

A focused review for businesses concerned about inaccurate analytics, inconsistent tracking or reporting that cannot be reconciled.

Who it is for

Ecommerce and digital teams that need to understand whether their current measurement can support dependable decisions.

The problem it solves

Tracking issues, unclear metric definitions and inconsistent reporting make it difficult to tell whether a change in performance is real.

What is included

  • Review of agreed tracking implementations
  • Assessment of relevant customer journeys
  • Review of reporting definitions
  • Measurement quality checks

What you receive

  • Prioritised findings report
  • Identified measurement gaps
  • Recommended corrective actions

Scope boundaries

The audit does not include a complete reimplementation, an unrestricted review of every platform or recovery of missing historical data.

Related capability

  • GA4
  • Measurement strategy
  • Tracking plans
  • Event and data layer review
  • Analytics validation
  • Reporting reconciliation

02Ecommerce Performance Analysis

Understand a priority journey, funnel or commercial question.

A defined piece of analysis for ecommerce teams investigating conversion, engagement or customer journey performance.

Who it is for

Online retailers and digital commerce teams with a specific performance question that available data can help answer.

The problem it solves

Headline conversion reporting rarely explains where customer behaviour changes, which segments differ or what should be investigated next.

What is included

  • One agreed business question, journey or funnel
  • Assessment of relevant available data
  • Behavioural and commercial analysis
  • Clear interpretation of limitations

What you receive

  • Evidence-led findings
  • Commercial opportunity areas
  • Recommended next steps

Scope boundaries

Analysis does not guarantee conversion uplift or revenue growth. Observational data is not presented as proof of causation.

Related capability

  • Customer journey analysis
  • Funnel analysis
  • Checkout analysis
  • Product discovery analysis
  • Experiment evaluation
  • Digital performance reviews

03Reporting & Automation

Make recurring reporting clearer and less manual.

A scoped engagement for businesses relying on repetitive reporting, spreadsheet handling or avoidable data administration.

Who it is for

Growing businesses and digital teams that need more dependable reporting without creating an unnecessarily large transformation programme.

The problem it solves

Manual preparation consumes time, introduces inconsistencies and leaves important definitions dependent on individual knowledge.

What is included

  • Assessment of one defined reporting or data workflow
  • Agreement of relevant measures and definitions
  • Implementation of feasible agreed improvements
  • Validation and handover

What you receive

  • Scoped reporting or automation solution
  • Documented definitions
  • Practical handover guidance

Scope boundaries

The engagement does not include unlimited integrations, full operational transformation or unrestricted ongoing support.

Related capability

  • Looker Studio
  • Business intelligence
  • KPI frameworks
  • Operational reporting
  • Scheduled processing
  • Reporting automation

04Data Engineering & Integration

Create a more dependable path from source data to reporting.

A technical assessment for businesses dealing with fragmented sources, inconsistent definitions or unreliable data pipelines.

Who it is for

Organisations that need to understand the engineering work required before committing to a new data platform or integration.

The problem it solves

Disconnected systems and unclear transformations make reporting difficult to maintain, explain and extend.

What is included

  • Assessment of relevant data sources
  • Integration and access requirements
  • Data quality and definition review
  • Reporting architecture assessment

What you receive

  • Agreed technical assessment
  • Prioritised implementation plan
  • Separately scoped engineering solution where appropriate

Scope boundaries

Integration feasibility depends on platform access, licensing, security, data quality and technical constraints. These are assessed before implementation is promised.

Related capability

  • BigQuery
  • SQL engineering
  • Data modelling
  • Data pipelines
  • API and source integration
  • Data quality validation

05Software & Workflow Solutions

Decide what to improve, buy or build before writing software.

A discovery-led engagement for businesses requiring an internal application, process improvement or appropriately scoped bespoke software.

Who it is for

Growing service businesses and operational teams whose important workflows have outgrown spreadsheets, inboxes or disconnected tools.

The problem it solves

Unclear requirements and premature technology choices can turn a focused operational need into an expensive software project.

What is included

  • Requirements and workflow discovery
  • Build-versus-buy assessment
  • Review of data, users and operational constraints
  • Appropriate delivery scoping

What you receive

  • Requirements assessment
  • Recommended approach
  • Separately agreed implementation where appropriate

Scope boundaries

EchoBridge Admin is recommended only where it genuinely fits. It is not presented as a replacement for specialist industry software or functionality it does not provide.

Related capability

  • Internal applications
  • Workflow design
  • Digital products
  • Reporting interfaces
  • Applied AI evaluation
  • EchoBridge Admin fit assessment

06How we work

A short path from question to production.

The same consultant leads each stage, so context is never lost in a handover. Work is sequenced so the first release earns the trust, and the budget, for the next.

  1. 01

    Discover

    Understand the decisions being made, and where the current answer comes from.

  2. 02

    Assess

    Audit the data, tracking and reporting estate honestly, including what should be retired.

  3. 03

    Design

    Define the measurement, model or platform before anything is built.

  4. 04

    Build

    Ship as production software: tested, documented, observable.

  5. 05

    Measure

    Compare against the baseline agreed at the start, not a vanity metric.

  6. 06

    Improve

    Iterate with experimentation and deep-dive analysis where the value still sits.

07Technology stack

Tools chosen for the problem, not for the logo wall.

Technology is selected around the problem, the available systems and the client's constraints. Applied AI remains a supporting capability and is used only where it adds practical value.

Measurement & experimentation

  • GA4
  • Tracking Plans
  • Customer Journey Analysis
  • Experimentation

Data & reporting

  • BigQuery
  • SQL
  • Looker Studio
  • Reporting Automation

Platform & product

  • Vercel
  • React
  • TypeScript
  • API Integration

Applied AI

  • Use-case assessment
  • Evaluation
  • Human review

Have a defined analytics, data or software problem?

Tell us what is not working, what decision you need to make and which systems are involved. We will use that context to assess an appropriate next step.